IT market research and advisory firm IDC showcases the Lexmark Optra IoT Platform:
Lexmark has a better handle on what makers of connected devices need because it has moved through the IoT process itself to differentiate from the competition, shift to an ‘aaS’ model, and drive more value out of its own connected products.1
Sandra Wendelken
Senior Research Analyst, Mobile Services and Software
International Data Corporation (IDC)
Carrie MacGillivray
Group Vice President and General Manager for Worldwide Telecom, Mobility and IoT Research
International Data Corporation (IDC)
1IDC White Paper, sponsored by Lexmark: Transforming Your Business with the Right IoT Platform, November 2021, IDC #US48353921
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