Lexmark Unveils AI-Driven Smart Retail Solution Suite and Digital Solutions at EuroShop 2023

Lexmark’s Smart Retail Solution Suite will provide better store visibility and insights capable of increasing conversion rates and average transaction value for retailers.

Düsseldorf, 14 February 2023; Lexmark, a global imaging and IoT solutions leader, today announced it will unveil a prototype of its new Smart Retail Solution to the European audience alongside its award-winning, retail-ready printers at EuroShop 2023 in Düsseldorf from 26^th February to 2^nd March. The Lexmark showcase will be located in booth 6A21, Hall 6. Lexmark Smart Retail Solution Suite will also be on display at the Retail Technology Show in London on the 26^th and 27^th of April.

“A combination of volatile economic markets, relentless competition, constant tech-driven innovation and even the big disruptors being disrupted means that retailers are understandably clamouring to find known knowns,” explains Ryan Hatfield, Director Lexmark Smart Retail Solutions.

This is what EuroShop is perfect for – it provides a vital focal point for retailers to take stock of exactly where and how innovative tech can underpin their day-to-day operations and ensure they can focus on bringing value to their customers, confident that smart partners can bring reliability to a market used to volatility. We’re thrilled to showcase how we’re merging digital and physical worlds and share our insight on how smart retailers cannot just survive but thrive in the years ahead,” said Hatfield.

Here's what will be on display in Lexmark’s booth: 

Lexmark Retail Solution Suite

Lexmark will preview its exciting future AI-driven Smart Retail Solution Suite, which connects a retailer’s physical and digital worlds. The prototype solution enables brands to understand in real-time what is happening in and around the store, so they can swiftly react to those insights to:

• Streamline operations and simplify task management
• Improve employee productivity and engagement
• Ensure store compliance to uphold in-store brands
• Notify store associates of stock-out events of high-margin items
• Personalise signage based on customer behaviour.

Print and Software Solutions

Demonstrations on the show floor will include:

• Print and Digital Signage Platform – a single  platform that enables content automation for print, digital, ESL and Social Media / Loyalty Schemes. Meaning retailers have the right message in the right location and can drive traffic to stores, reduce costs and sell more.
• Cutting-edge cloud technology and in-store capture offerings designed to simplify management, drive savings and gain faster visibility to critical information
• Sustainability solutions designed to reduce the impact of print and help retailers meet their ESG goals
• Retail-rugged printers and multifunctional devices that extend retailers’ investment
• Built-in security that drives greater protection across your enterprise.
• And last but not least: Lexmark Managed Print solutions which deliver long-term results

Ahead of the event, you can:

•  Get the details on EuroShop 2023 and schedule a booth meeting with our retail experts during the event
• Check out our Lexmark Blog to learn more about Lexmark’s solutions at EuroShop 2023 shortly
• Get more details about the Lexmark Smart Retail Solutions Suite
• Follow us on LinkedIn or Twitter for real-time, live Lexmark EuroShop updates

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realise business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.