Lexmark Leaps Into 2024 With New Connected Retail Solution That Delivers Personalised Content for Retailers

In today's competitive retail landscape, driving foot traffic to local shops is crucial for maximising sales and establishing a strong customer base. To achieve this, shops are using innovative technology solutions such as LEAP to automate personalised promotions. LEAP simplifies the automation of personalised promotions, ultimately boosting foot traffic and enhancing customer engagement, streamlining the process of scheduling geo-targeted sale ads, effectively connecting with customers through their loyalty program app and social media platforms and gathering valuable insights for data-driven decision-making.

“LEAP is designed to automate personalised promotions, connect with customers across multiple channels, and provide advanced analytics and reporting capabilities,” said Arjan Paulussen, Managing Director Lexmark UK, Western Europe and English-speaking Africa. “LEAP allows retailers to simplify the promotion process and makes it easy to create and schedule targeted ads for each shop, ensuring maximum impact and relevancy.”

"Since implementing LEAP, our direct customer communication via social media has significantly improved,” said Hugh Carter, Retail Operations and Continuous Improvement Manager for Angling Direct, a Lexmark customer. “The easy-to-use interface and personalised messaging options have allowed us to tailor our communication to customers, increasing engagement and satisfaction levels across the board. At the shop level, LEAP helps us highlight clearance items or new products and allows each store to control its inventory, allowing each shop to send product suggestions directly to the customer via social media.“

Whether it’s an ad to reduce shrink (including food waste), a sale focused on an inventory imbalance, a new product launch, or a special event, LEAP makes it easier to automate one-to-one promotions that drive footfall to local shops. Merchandisers and shop associates can trigger hyper-personalised sale posts and boost ads based on individual shop inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With its advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.