Report Summary
In its assessment of the strategies and capabilities of the major office printing vendors to support an increasingly distributed workforce on a global level, the IDC Marketscape identifies Lexmark’s strengths and differentiators:
• Through internally developed tools, Lexmark has obtained unique insight into customer needs that shape its product offerings for home and office work locations.
• Dealing with a distributed workforce is not new to Lexmark. Its vertical market focus has required the company to address remote locations in pharmacy, banking and retail establishments for years.
• Lexmark has a strong portfolio of verticalized solutions and a deep bench of subject matter experts to help organisations design and implement programs to meet very specific objectives.