Digital Acquisition and Social Media Manager, Marketing

At Lexmark Ventures LLC, we’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of where you sit in our organization.

Lexmark Ventures LLC, is a vibrant and growing company bringing exciting new technologies that create, disrupt, and enhance various technology sectors. Lexmark Ventures is chartered with leveraging Lexmark technologies, competencies, and relationships to establish non-traditional Lexmark growth, while unlocking the potential in innovative new products and services.

Join our team in developing, delivering, and becoming an evangelist dedicated to bringing exciting new technologies to existing and new markets and come work alongside brilliant colleagues who share a commitment to each other’s success and know how to have fun!

Principle duties and responsibilities:

The Digital Acquisition & Social Media Manager will be responsible for strategic planning and tactical execution of Lexmark Venture’s entire Digital Marketing effort, across the entire span of the customer journey. They will be the primary generator of acquisition and retention via generating maximum awareness, traffic, lead generation and loyalty. This role is all about acquiring profitable consumers that maximize profitable organic growth. As part of this work, the new digital marketing manager will need to optimize and drive the integration of all digital tactics and channels, across all product categories, and create awareness, consideration and ultimately preference and demand for all Lexmark Ventures products and services.

Your toolkit should include Google Ads, Facebook Ads, media buying, display, retargeting, SEO/SEM, google analytics, adobe suite, blogging, email automation and CRM (Zoho), social media (must be really skilled and experienced here), SMS, and creating and curating great content. With these tools, you will work in concert with the rest of Lexmark Ventures to drive traffic, awareness, acquisition, retention purchase intent and thought leadership. As well as a high competence with platform-based tools for website development, media analytics, project management and content creation.

As part of this work, the new digital marketing manager will need to optimize and drive the integration of all digital tactics and channels, across all Lexmark Ventures verticals. Creating consideration, and ultimately preference and demand, throughout the customer journey. Providing key data-driven insights that enable new opportunities and innovation on behalf of the business units. You will drive future solutions that will impact how we capture new customers and surprise and delight our existing ones, and you'll have a lot of fun along the way.

Candidates with a history of owning data driven projects, overcoming obstacles, comfortable with ambiguity and can think on their feet are desired. This manager position will be able to take direction but will also pro-actively drive projects to completion.

The successful candidate will be able to:

Entrepreneurial Experience – Ideally, larger company foundation and training coupled with start-up experience with a more nimble organization. Of particular interest, experience in lean, early-stage or growth-stage businesses within highly competitive verticals. The key here is being resourceful, adaptive, and comfortable with complexity and moving to market quickly.
The ability to identify potential markets and create targeted communication media to appeal to and engage specific consumer and B2B groups.
Think strategically about business issues and will have a strong command of data platforms and dashboards, reporting automation, data visualization, digital marketing analytics and basic statistics.
In addition to these technical skills, we are looking for someone who is comfortable working directly with stakeholders, able to understand their concerns, use data and visualizations to address them, and present the results to executives and non-executives that are both technical and non-technical, in a clear and concise manner.

A history of delivering “actionable insights” to stakeholders is required; Lexmark Ventures is looking for marketers who want to go beyond tactics and reporting, generating actionable insights through the development of metrics, dashboards, and deep dive analysis.
Serving as a digital guru and insight provider within and outside the organization with agencies.
Experiment with (think growth hacking) different digital channels and campaigns to identify the best ROI opportunities for where the business should invest in order to acquire new customers.

Basic Qualifications:

Bachelor's degree in Marketing, Communications, or Journalism.
Excellent digital media acquisition, data analysis and computer skills.
Proficient at strategic targeting and acquisition, prioritization of social and content, CRM and loyalty and budget management.
Minimum of 5-7 years of professional experience in digital marketing, content creation and social media.
Advanced working knowledge and a high degree of familiarity with marketing analytics such as Google Analytics, HubSpot, Zoho, and other similar analytics and automation software.
Driving incremental new customers into the sales funnel (CPA)
Retention and value measures (Incremental LTV, Reduced Attrition)
Enhanced Social Engagement and Net Promoter Score (NPS)
Continuously improving customer online experience
Proven problem-solving skills, project management skills, attention to detail, and exceptional organizational skills
Ability to deal with ambiguity and competing objectives in a fast-paced environment
Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

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