Leverage your connected products’ data for future success, reports Forrester
Secure your future competitive edge – embrace a connected products strategy today
Report Summary
In February 2024, Forrester, a leading global research and advisory firm, was commissioned by Lexmark to explore the advantages and challenges associated with connected products.
The study surveyed US-based manufacturers who either already have connected products or plan to introduce them within the next 12 months. The findings were revealing:
• Implement a connected-products management platform to significantly enhance customer experience, drive revenue and foster innovation.
• Collaborate with a trusted vendor to help differentiate your core offerings while outsourcing wisely
• Choose vendors that provide an end-to-end solution and help in implementing transformation strategies.
86% [of companies surveyed] said adopting a connected products strategy will enable their company to gain a competitive advantage in the future
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1 Forrester Opportunity Snapshot: A Custom Study Commissioned by Lexmark | March 2024
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