IT market and advisory firm IDC cites key points of differentiation for Lexmark:
The report also notes that Lexmark was among the first printing equipment manufacturers to align its sales and delivery personnel by vertical industry.
Lexmark uses its single-system infrastructure and platform to offer solutions that can be deployed globally, allowing end users to take advantage of capabilities and services from Lexmark regardless of location1.
1IDC MarketScape: Worldwide Document Workflow Services Hardcopy 2016 Vendor Assessment # US40994416 September 2016.
About IDC MarketScape: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigourous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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