‘Data analytics-driven’: IDC MarketScape names Lexmark a leader for print in the distributed workforce
Report Summary
In its assessment of the strategies and capabilities of the major office printing vendors to support an increasingly distributed workforce on a global level, the IDC Marketscape identifies Lexmark’s strengths and differentiators:
- Through internally developed tools, Lexmark has obtained unique insight into customer needs that shape its product offerings for home and office work locations.
- Dealing with a distributed workforce is not new to Lexmark. Its vertical market focus has required the company to address remote locations in pharmacy, banking and retail establishments for years.
- Lexmark has a strong portfolio of verticalised solutions and a deep bench of subject matter experts to help organisations design and implement programmes to meet very specific objectives.
Keith Kmetz Programme Vice President, Imaging, Printing and Document Solutions Research International Data Corporation (IDC)Organisations should consider Lexmark when looking for data analytics–driven, vertical-specific expertise or for solutions/services, regardless of working location. … Its cloud-focused strategy for addressing the demands of the distributed workforce is factually supported by its reliance on data and should translate into making the correct calls for its customers.¹
Lexmark enables your vision for print simplicity, security, savings and sustainability
1 IDC MarketScape: Worldwide Print in the Distributed Workforce 2022 Vendor Assessment, January 2022, IDC #US48596221
About IDC MarketScape
The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigourous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.