What is the Lexmark Engagement Automation Platform?

LEAP simplifies the automation of personalised promotions aimed at boosting foot traffic to local stores, whether it's a sale centered on inventory, a product launch or a special event. 

Easily schedule geo-targeted sale ads from the sales floor and corporate office, considering specific conditions at each store. Connect with customers through your loyalty program app and various social media platforms such as Facebook and Instagram. 

LEAP offers advanced analytics and reporting capabilities, enabling you to collect valuable insights necessary for measuring success and making informed, data-driven decisions.

With LEAP, you can:

  • Target your local customers with hyper-localised digital promotions
  • Minimise excess inventory by strategically discounting overstock
  • Customise your marketing approach with individualised offers
  • Deepen customer relationships by analysing and responding to buying habit
a person buying vegetable in a grocery store

%

82

Revamp your digital ad strategy by joining the 82% of companies currently investing in social media marketing.

Based on a 2021 report by HubSpotopens in a new tab.

%

68

Drive engagement through digital ads, reaching the estimated 68% of customers who follow brands on social media for the purpose of staying informed about our products and services.

Based on a 2023 report by Sprout Socialopens in a new tab.

Billion pounds

43

Reduce excess stock and minimize waste, considering that around 43 billion pounds of the available food supply goes uneaten annually at the retail level.

Based on a 2014 report from the United States Department of Agriculture Economic Research Serviceopens in a new tab.