IOT OUTCOMES

Elevate retail experiences by leveraging Lexmark's Fast Track Framework

Build a more connected retail experience by integrating social media promotions, in-store signage and AI to engage customers better and increase sales. Lexmark’s framework shows you how to get there — fast.

June 21, 2024

Wave of dots patterns bursting with light, symbolizing the dynamic unlocking of IoT data at the edge.

Think local, really local

Not all stores move the same product lines at the same time. Taking a hyper-localized approach improves sales through excess stock sell-off and targeted sales promotions.

Are your stores running hyper-localized promotions?

Social media is your friend

Empower your staff to assess stock and run offers in real time, sending out geo-targeted ads via social media and loyalty platforms from mobile devices while they work.

Can your staff send geo-targeted ads from the sales floor?

Mix it up better

Use dynamic signage to synchronize in-store visuals to reflect current promotions and deploy staff to more value-added, customer-facing tasks.

Do you still rely on manual signage and pricing updates?

Make it personal to make it count

Increase sales by engaging customers with personalized, more impactful digital signs that extend promotions right to the point of sale.

Are you targeting customers with personalized ads as they shop?

Make it personal to make it count

Increase sales by engaging customers with personalized, more impactful digital signs that extend promotions right to the point of sale.

Are you targeting customers with personalized ads as they shop?

History is yesterday, today is now

Monitor — and act on — buying patterns in real time with AI solutions that work with existing infrastructure. Get live shelf inventory. Send staff to assist where needed.

Can you understand customer buying habits instantly?

Get the power of sight

Make your in-store cameras work harder by overlaying investment-light AI that adds immediate and longer-term operational value. Get rid of lines. Improve store layout.

Are you using AI to make checkout lines a thing of the past?

Try it on for size

Use vision-based AI to identify improvements — wait times, meet and greet, aisle navigation — then trial new layouts and roster schedules before scaling to other stores.

Can you identify and trial store improvements successfully?

70,000 retail locations already use Lexmark’s retail solutions.

Lexmark knows retail

Lexmark Connected Retail Solutions give you the power of the latest retail technology and AI capability to attract, engage and convert customers to boost your store performance and sales, without the need for significant capital investment.