Elevate retail experiences by leveraging Lexmark's Fast Track Framework
Build a more connected retail experience by integrating social media promotions, in-store signage and AI to engage customers better and increase sales. Lexmark’s framework shows you how to get there — fast.
June 21, 2024
Think local, really local
Not all stores move the same product lines at the same time. Taking a hyper-localized approach improves sales through excess stock sell-off and targeted sales promotions.
Are your stores running hyper-localized promotions?
Social media is your friend
Empower your staff to assess stock and run offers in real time, sending out geo-targeted ads via social media and loyalty platforms from mobile devices while they work.
Can your staff send geo-targeted ads from the sales floor?
Mix it up better
Use dynamic signage to synchronize in-store visuals to reflect current promotions and deploy staff to more value-added, customer-facing tasks.
Do you still rely on manual signage and pricing updates?
Make it personal to make it count
Increase sales by engaging customers with personalized, more impactful digital signs that extend promotions right to the point of sale.
Are you targeting customers with personalized ads as they shop?
Make it personal to make it count
Increase sales by engaging customers with personalized, more impactful digital signs that extend promotions right to the point of sale.
Are you targeting customers with personalized ads as they shop?
History is yesterday, today is now
Monitor — and act on — buying patterns in real time with AI solutions that work with existing infrastructure. Get live shelf inventory. Send staff to assist where needed.
Can you understand customer buying habits instantly?
Get the power of sight
Make your in-store cameras work harder by overlaying investment-light AI that adds immediate and longer-term operational value. Get rid of lines. Improve store layout.
Are you using AI to make checkout lines a thing of the past?
Try it on for size
Use vision-based AI to identify improvements — wait times, meet and greet, aisle navigation — then trial new layouts and roster schedules before scaling to other stores.
Can you identify and trial store improvements successfully?
70,000 retail locations already use Lexmark’s retail solutions.
Lexmark knows retail
Lexmark Connected Retail Solutions give you the power of the latest retail technology and AI capability to attract, engage and convert customers to boost your store performance and sales, without the need for significant capital investment.
Lexmark Engagement Automation Platform
attracts customers to stores with hyper-localized social media promotions.
Lexmark’s Retail Publishing Solution
synchronizes your in-store signage to fully engage in-person shoppers.
Lexmark Optra and Vision AI
convert browsers to buyers with real-time data and insights.
Don’t just take our word for it — Lexmark works with 20/20 of the top North American retailers.
Learn how you can drive business value faster than you thought possible.
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