Maximize your retail impact by leveraging IoT
Your three-step guide to connecting customer engagement, in-store experience and sales conversion activities to boost retail performance
July 19, 2024
Lexmark is the expert in connected retail solutions. In this eGuide, we show you how you can easily combine the power of social media, signage and AI to drive more in-store customer traffic and increase sales — in three easy steps.
1. Attract
How to use hyper-localized promotions to attract more customers into stores.
Rethinking your social media strategy is the first step to getting more customers into stores. Engage shoppers and get them through the door by using hyper-localized offers and campaigns that are more timely and more relevant — and that reflect actual stock availability.
This means letting local stores create their own hyper-localized promotions that are personalized to appeal to the local community. It’s a win-win-win situation. Customers get a good deal. Retailers increase sales. Lasting relationships are built.
Key benefits of hyper-localized promotions:
- Target in-area shoppers accurately
- Generate time-critical offers locally
- Sell off excess stock, reduce waste
- Increase top-of-mind brand awareness
- Create a buzz around new products and promotions
- Be more relevant to the local community
Take the LEAP
Lexmark’s Engagement Automation Platform (LEAP) gives your staff a quick and easy way to reach local customers through social media and loyalty programs. Generate geo-targeted ads from the sales floor to attract customers to stores — and link sales back to promotions to measure impact.
Retail success
For a specialist sports retailer, leveraging LEAP enables it to promote real-time store events to manage excess stock, raise new product awareness and clear older items.
2. Engage
How to synchronize social media promotions with your in-store experience to increase sales.
Integrating in-store digital and print signage with your social media and loyalty platforms is an efficient — and straightforward — way to increase the effectiveness of campaigns and convert promotions into sales. Shoppers get a consistent retail experience from before they enter stores, right through to the point of sale.
Synchronizing digital promotions with in-store signage from a single, user-friendly retail publishing platform makes it easy to manage updates, roll out offers and be consistent across pricing and brand. Extend this into personalized digital signage to further engage shoppers and convert promotions into sales.
Key benefits of synchronized in-store signage:
- Extend social media ads into stores
- Shoppers can find the offers they came in for
- Quickly create new, impactful signage
- Personalize digital signage in real time
- Reduce the burden of updating signage
- Free up staff to help customers
Bridging the gap
Lexmark’s Engagement Automation Platform (LEAP) gives your staff a quick and easy way to reach local customers through social media and loyalty programs. Generate geo-targeted ads from the sales floor to attract customers to stores — and link sales back to promotions to measure impact.
A retail company works with Lexmark to deploy its services across 4,000 U.S. retail locations.
3. Convert
How to add AI benefits to your existing camera setup to convert browsers into buyers.
Leverage Vision AI for instant customer behavior insights, enabling associates to engage customers more effectively in real time, boosting sales. Automated alerts to sales staff via mobile devices allow for timely assistance based on live conditions.
Harness AI's power in retail to enhance store operations, elevate customer engagement and increase revenue without infrastructure upgrades. Utilize existing cameras and AI for real-time area monitoring, reducing queues, greeting customers early to prevent walk-offs, optimal staffing at service desks – and more!
Boost sales! AI helped improve customer meet-and-greets to generate $52 million in extra revenue.
Key benefits of vision-based AI:
- Easily identify customers that need help
- Convert browsers into buyers to boost sales
- Set real-time alerts to reduce queues
- Staff your busy and quiet periods optimally
- Improve store layouts by tracking buying behaviors
- Get accurate data into sales promotions
Vision AI
Lexmark’s Optra IoT and Vision AI solutions work with your existing video feeds to give you real-time insight into your retail operations and generate specific store-based actions that help engage customers and improve productivity in a cost-effective way.
The power of AI: success story
A national retailer combined Lexmark’s Optra Edge solution with its existing tracking methods to identify ways to improve customer engagement and generate more sales.
4. The ripple effect
How to add AI benefits to your existing camera setup to convert browsers into buyers.
Lexmark Connected Retail gives you a comprehensive suite of solutions that enable you to take advantage of the latest retail technology and AI capability to attract, engage and convert customers and boost your store performance, without the need for significant capital investment.
Key benefits of vision-based AI:
- Attract customers to stores with hyper-localized social media promotions using LEAP — Lexmark Engagement Automation Platform
- Engage in-person shoppers with synchronized in-store signage using Lexmark’s Retail Publishing Solution
- Convert browsers to buyers with real-time data and insights using Lexmark Optra and Vision AI
Don’t miss out. Lexmark works with 9/10 of the top global retailers.
Explore how other retailers are already benefiting from Lexmark’s retail solutions. More retail success stories here.
Lexmark is the expert in connected retail solutions.
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