Lexmark Enhances Global Partner Program

Lexmark, a global imaging solutions leader, today announced enhancements to its global partner program that empowers partners to reach new levels of success. Lexmark Connect provides all types of partners access to innovative imaging solutions and technologies, as well as tools, resources and benefits that help them win more business opportunities and improve their bottom line. The program is seeing significant enhancements for 2020.

“To drive growth, a partner program must prioritize simplicity. We have enhanced Lexmark Connect with that in mind,” said Thomas Valjak, Vice President, EMEA Channel Sales. “We want to enable partners to easily tap into our deep bench of tools, resources and expertise. Partners will find it easier to enroll, to follow, and to earn benefits.”

In addition to regular promotions and financial benefits that motivate partner sales teams to grow and maximize profits, Lexmark Connect is structured to reward partner success. “Through our tiered approach, the more you grow, the more you gain from the program,” Valjak added.

Lexmark Connect provides different program tracks for a customized experience, tailored to the partner’s specific business model and customer base—for Business Solutions Partners, Commercial Partners and Distribution Partners. 

Business Solutions Partners can add value to their customers with insights that position them as trusted advisors fostering higher level conversations with customers that lead to more sales. Resources help those partners expand their in-house capabilities and increase sales performance, including direct support from a sales representative. Commercial Partners need to move quickly so we provide tools to help them go faster and further.

“We furthermore want to intensify our work with Distribution Partners to attract more resellers specifically in the open market to our program,” said Valjak, “and overall we will co-invest more with partners across segments into telling their customers what great solutions they can offer, and reward growth accordingly.”

Lexmark Connect provides partners unique insight and custom solutions, from training and education to beyond-the-box capabilities that can help partners to further differentiate their offering. 

Key benefits and enhancements to the channel programs for 2020 include: 

·       More customized business model tracks, so your experience is tailored to your specific needs and objectives

·       A tiered program structure that allows you to gain as you grow

·       New training and education opportunities to build your knowledge and expertise

·       Sales support and rewarding programs and promotions to strengthen your sales efforts

·       Convenient, one-stop access to PartnerNet, the Lexmark partner portal

“These enhancements to Lexmark Connect are an example of Lexmark’s commitment to the success of our partners, equipping them to deliver secure, reliable devices, differentiate their capabilities, and drive business growth,” Valjak said. “Lexmark Connect enables partners with the Lexmark promise, backed by intentional engineering, industry-leading security, award-winning technology, and industry expertise.”

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About Lexmark

Lexmark creates innovative imaging solutions and technologies that help customers worldwide print, secure and manage information with ease, efficiency and unmatched value.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.